Jessie Yoon is a Design Guru You Need to Know About
With a background in fashion it comes as no surprise that Decorist designer Jessie Yoon, co-founder of Casa Nolita, takes an artful approach to interior design. Based in New York City, Jessie is originally from South Korea and infuses her signature style with global influence that feels curated and inspired. Specializing in residential design, she originally moved to New York to attend the Fashion Institute of Technology where she worked with a number of influential designers, eventually launching her own fashion label. Needing a space for a fashion show, Jessie staged a loft and it was then that she discovered her talent and passion for interior design. After seven years in the fashion industry, Jessie took a leap of faith and dove straight into the tactile world of interior design and has never looked back.
Jessie’s design aesthetic is as diverse and juxtaposed as her background. She has resided in the greatest cities in the world which include Seoul, Paris, LA and New York. To maintain her creativity and knowledge, she prioritizes global travel and is constantly inspired by different cultures which makes for a unique and elevated aesthetic that can be seen in all her work.
Jessie's speciality lies in eclectic and Scandinavian style interiors but she thrives on collaborating with her clients to create tastefully personalized homes. Read on to get to know Jessie a little better as we catch up with her to talk career, style and all things interior design.
Tell Us About Yourself!
My name is Jessie Yoon, co-founder & interior designer of Casa Nolita.
How would you describe your style?
My design aesthetic is diverse and juxtaposed, which might resemble NYC. I have lived in some of the best cities in the world including Seoul, Paris, London and New York. By traveling around the world, I have been constantly inspired by different cultures and designs and I love to mix them up and incorporate them into my work. So you can find touches of European and Asian styles from my designs.
Tell us about your background. How did you get started and how did you get here?
I was born and raised in South Korea and moved to New York City to pursue my dream to become a fashion designer. While I was still working as a fashion designer, I had a chance to stage a loft. That was how I realized I really loved the work and I am quite good at it. After 7 years working in the fashion industry, I decided to take a leap of faith and dove straight into the interior design business. Soon after, I co-founded the interior design & dwelling company, Casa Nolita, based in New York City.
Walk us through your creative process. How do you know when a space is finally done?
To be honest, my creative process is not too creative. Through my design process, I try to figure out how to “ solve problems and issues” rather than to create something new. There seems to be always some types of issues and conditions that I have to work with such as tight budgets, weird layouts, tiny spaces, items out of stock, or kids and pet friendly etc. So I initially create mood boards with the vibes and styles my clients or I want, then adjust the designs and come up with alternatives to make things work in the particular situations. I guess those limitations and conditions force me to think outside the box and to be creative. When everything is finally in the right place and properly functions, that is when I will finish up the space with a beautiful vase as the last touch.
What’s the most underrated element of home décor that you think every space should have?
I would say a vase. Vases are not just to put flowers and branches. They can be amazing sculptural objects. Many people do not own nice vases and think vases are unnecessary, but I think vases are one of best decorative items to instantly elevate the room and every space should have one.
What advice would you give to someone who’s looking to refresh their space but isn’t sure where to start?
The first thing to do is cleaning up the space and getting rid of furniture and decorative items that they really do not need to keep anymore. Then draw different layouts that could work for their space and rearrange the furniture placements. Then they should check if the entire space is in balance and the traffic flow is good. By reorganizing and rearranging things they already have, the space can look completely different and refreshing without opening their wallets.
Where do you find inspiration and how do you stay connected to your creativity?
I browse and save interior design images, and inspirational artsy images online on a daily basis. Also I go to art exhibitions and check out cool places and items whenever I can. One more thing that I can’t ignore is top influencers IG accounts as they are one of the most powerful trend setters for home decor and interior design.