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Design Hustlin' at Hustle Con

APRIL 24, 2015

Our team got an early start this morning, design hustlin’ at Hustle Con 2015. Haven’t heard of it? Hustle Con is a conference here in San Francisco where the best non-technical startup founders (aka “hustlers”) share how they got started and give practical advice on growing a startup.


Hustle Con Conference: Decorist team on stage with Hustle Con co-founder Sam


Hustle Con Conference: Decorist designed stage


Here’s how Decorist got involved: We were introduced to Hustle Con co-founder Sam Parr by a friend. Sam's great at designing must-attend conferences, less great at designing spaces (in fact, his exact phrasing was “we suck at it”). His challenge to us: create a stage lounge that’s “as badass as our conference.” TED talk meets industrial+rock 'n roll was his vision, so off went Ashley, Decorist’s Head of Design Services.  Online interior design meets HustleCon?  Bring it on we said.


Hustle Con Conference: Decorist designed stage close-up


Here’s where Ashley landed: a simple, modern industrial seating area worthy of center stage. We built our design around a statement-making, hide and chrome bench honoring San Francisco neighborhoods, designed by local maker and entrepreneur Desanne Martin (a London version made its debut in our Decorist Design Showhouse last year). For chairs, we chose an affordable take on the iconic Wegner Shell chair from ATG Stores. The handmade blue and ivory contemporary rug is from Overstock.


Hustle Con Conference: affordable version of Wegner Shell chair


The industrial bookcase is an absolute favorite find from World Market. We love the distinctive shape – how often do you see a round bookcase? – and the stylish combination of metal and wood.


Hustle Con Conference: MEGA round metal bookshelf


Stylin’ the bookcase was MEGA fun (get it?). We combined a few of our favorite accessories with a few of Sam’s favorites, to make it personal. A guy who has his own book club (with it’s own blog!) needs a special place to store his books.  We presented all of these ideas to Sam through our online interior design platform, and he was sold.  


Hustle Con Conference: Decorist stage


Design hustlin’ (and helping our friends “not suck”) has never been so fun!

Beautiful interior design.

Easy, affordable, and all online.



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